Client: New Zealand Nature Fund
Partners: Scratch
Website: Visit the project
My Roles: Digital Producer, UX/UI Designer, Animation and Interaction, Development, QA/Testing
In a world where biodiversity is under imminent risk of collapse, the New Zealand Nature Fund needed a digital platform that could convey the urgency of conservation while inspiring action and support for their work.
The goal was to craft a digital experience that highlighted New Zealand’s natural beauty and the critical need for conservation, using compelling visuals and a storytelling.
Project goals
- Present the stark reality of New Zealand’s biodiversity crisis.
- Serve a diverse audience, including individuals, trusts, members, and businesses.
- Highlight the impactful projects led by the New Zealand Nature Fund.
- Establish trust and credibility for the organization.
- Simplify the donation process, giving supporters control over their contributions.
Highlights
- The website showcases breathtaking imagery of New Zealand’s flora and fauna, emphasizing what’s at stake.
- Reusable templates were created for project pages, allowing for brand consistency and flexibility.
- Slide-out panels were implemented for easy access to actions such as contacting or donating.
Summary
The New Zealand Nature Fund’s website now tells the story of their conservation advocacy, effectively communicating the urgent need to protect New Zealand’s unique biodiversity.
The site’s design and functionality reflect their mission and facilitate engagement and support.